As an interior designer I genuinely believe that beautiful design should be part and parcel of every day life and that it should be dynamic. And being a small business I have the luxury of being able to implement change quickly and without too much fuss. So when it came time to shake up our look I was determined to make what was already a beautiful product an even more beautiful product.
I changed to a beautiful glass candle jar which will complement any home. Also rather than cover it with branding I stuck to a tiny logo on the glass. That way when you have finished burning your candle it is easily turned into a vase or a cotton wool holder - anything you fancy.
Then I started thinking about how I wanted to change the look of the packaging, from the beautiful hand drawn illustrations to something more colourful. I started looking at my options when suddenly (while washing my hair) it hit me "what if I could get Sally Browne to do the artwork for one of my products"? I have been a fan of Sally's work forever and her focus on Australian Birds seemed such a good fit for me. By the time I had finished putting on my makeup I had decided to collaborate with Australian Artists and feature their work on all my boxes. Genius, Right?
The only hiccup - was that I had six weeks to get it all together. From finding the artists to holding the finished products in my hand! No problem I thought to myself - everyone who works with me shuddered in horror but not surprise. I had afterall finalised my four new fragrances - surely that's the hard bit?
I approached Sally through Bluethumb Art and thankfully she was keen too. Sally was a no brainer for Pink Peppercorn as it was the one that I thought best suited her style. All I had to do was find an artist for all the other fragrances.
I have the most fantastic graphic designer who I work with regularly and like me she is also and art fan. The one thing that I was sure of that was that I wanted to buy existing artwork as I didn't want to influence the artist's creative style. Lucky for me I was able to find 5 of the remaining artists through the Bluethumb gallery - this made it a lot easier for me. Bluethumb handled the contracts for this which was super important as I wanted to make sure that everything was done fairly and with the correct payment and permissions. Instagram of course is where I found the other artists.
So here are a few months later with an absolutely stunning Australian made product that is earth friendly; vegan; renewable and now proudly packaged in incredible Australian Art. I feel incredibly blessed to have been able to create this and I genuinely hope that you love it too.
In no particular order please meet the artists:-